Asda has sparked competitive activity amongst the major supermarket fuel providers, as it slashed its petrol and diesel prices by 2p a litre.
This means that fuel users visiting Asda’s forecourts won’t pay more than 105.7p per litre for petrol, or 112.7p per litre for diesel.
In total, Asda has made 17 fuel price cuts since September, totalling an overall reduction in price on petrol of 21p per litre since that time, and 17p per litre off diesel.
It is thought that Asda’s fuel price cuts have come as a result of global wholesale prices reducing over the same period, which can therefore be passed on to the consumer.
Asda has long been at the centre of fuel price wars with other UK supermarket giants such as Tesco and Sainsburys. The drive to gain customer loyalty and incremental business as a result of offering competitive fuel prices, has most often been driven by Asda taking first mover advantage and the others following suit soon after.
Fuel users are likely to welcome Asda’s latet petrol and diesel price reduction, as belt tightening continues for most throughout the month of January and as high energy costs continue to take centre stage in the news and media.